Dreamtivity founders Chad Wiggins and Beth Peters have over 50 years of combined experience in product development, licensing, sourcing, and sales. The two have worked together for  over 15 years at two companies. At Dalmatian Press (a children’s arts & crafts company), Chad was in charge of all sales functions, while Beth was the Director of Licensing. After Chad and Beth decided to step away and start their own company.

Together, the products they developed at Dalmatian have now sold in excess of 200 million units.  The team has been awarded multiple retail awards including Vendor of the Year, Execution, Communication, and two Partnership Achievement Awards.

Chad Wiggins, CEO

Chad served as Vice President of Dalmatian Press for 15 years, and Senior VP of Bendon Publishing for 2 years. He was directly responsible for over $500 million in retail sales at one retailer alone, and oversaw growth of the customer base at Dalmatian Press from under five retail accounts to over 100 accounts.


Beth Peters, COO

Beth was the Licensing Director for Dalmatian Press for 11 years and Bendon Publishing for 2 years. She was directly responsible for establishing partnerships and product lines with licensors such as Disney, Crayola, Universal Studios and many others.

Kathryn Knight, Editorial Director

Kathy has a passion for kids’ books, crafts, and creative stuff.  She comes to Dreamtivity with more than 25 years of experience in editorial and educational project management, developing and writing thousands of stories and fun-filled activity books.  A former teacher, Kathy adds a special “learning” touch to Dreamtivity’s product lines, to delight and enlighten young minds.  She lives with two big kids, one tiny turtle, lots of quirky rocks… and books!